BUFF – MEGAMO TEAM 2023 media coverage
The professional mountain bike team BUFF – MEGAMO asked us to reinforce communication with the press to enhance the coverage of the presentation of the team for the 2023 season. In addition, we wanted to transmit to journalists all the values of the cyclists and their desire to face the second season after the good results achieved in 2022.
One of the ways to spread the presentation of the BUFF – MEGAMO TEAM 2023 is to offer interviews to the media to give voice to its bikers through their experience and personal stories. An example of this is the case of cyclists Txell Figueras and Enrique Morcillo, who have been interviewed by some newspapers such as in an interview in the AS newspaper, in the Diari ARA and in the Diario de Ibiza (Enrique Morcillo: «I will quit cycling when I stop having good results»), among others.
From WALDEN we have not only done a job before the presentation by establishing contact with the MTB media, but we have also focused on the general and sports media, to summon the press to the presentation event. In the MTB field, it is also important for the brands that sponsor the team to have a more specialized analysis, such as a review of the Megamo Track 2023 bicycle that the team members wear. In this case, the website ESMTB made this video:
Other examples of media appearances can be found in news, articles, and interviews such as in the radio show Ultra Esports of RAC1 (Interview with Pau Zamora, Team Manager of BUFF-MEGAMO), in the newspaper La Vanguardia (Txell Figueras: «It was thanks to my mother»), in Planeta Bici or the news about the presentation of the team published in the Diari de Girona, among others.
If we analyze more in-depth the media impact in numbers, we can say that the presentation of the BUFF – MEGAMO team for the 2023 season has appeared in more than thirty pieces of news in several media, both radio, TV, national newspapers, and MTB websites.
The work of a communication agency, however, does not end here. Once all the distribution in the media is done, it’s time to elaborate the clipping. That is, the compilation of press to see the impact that has generated all the news published. It is also very important for the sponsors to know the Media Value, through the advertising value, of the publications in the media in an organic way to visualize the cost that would have been supposed to pay to advertise.
Note: The photograph in this article is by @the.adventure.bakery.
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